When it comes to the China-Kazakhstan Logistics Exhibition Hall in Lianyungang, regular visitors all know that it is the first place in China dedicated to showcasing the achievements of China-Kazakhstan logistics cooperation. The 12 thematic exhibition areas follow the main thread of “The Long Song of the Silk Road”, telling the story of two thousand years from the ancient camel caravan trade route all the way to the steel roar of the modern China-Europe Railway Express. It serves as both a “window” to view the achievements of cooperation and a “bond” to experience the culture of the Silk Road. In the past, coming here for a visit was always a bit “awkward” : one wanted to listen to the sound of the dombra played by the “Ancient camel caravan”, but the explanation of the “Steel Camel Caravan” beside it would mix in. A friend from Kazakhstan wanted to know the details of the port. Due to the language barrier, he could only stare blankly at the text. Parents who brought their children here watched their kids wander around aimlessly with the crowd, remembering nothing. It was not until Yingmi MC200 intelligent zoned interpretation system was installed that all these troubles were finally resolved, allowing the Silk Road stories in this museum to finally have a “new voice” that people can understand and are willing to listen to.
I.Why does this exhibition hall have to offer “customized” explanations?
The China-Kazakhstan Logistics Exhibition Hall is quite different from the museums we often visit. The stories it tells are diverse and detailed, and the audience is also very diverse. Traditional explanations simply can’t keep up.
1.let’s take a look at the exhibition area
In one moment, there is a miniature landscape of “Ancient Silk Road Camel Caravans”, with the sound of the Dongbra playing and the self-narrative of the caravan leader, aiming for a sense of “time travel”. In a short while, they will arrive at the digital sand table of “Steel Camel Caravan”, and then have to talk about the roar of the China-Europe Railway Express and multilingual explanations, so that the business inspectors can understand the freight route clearly. When it comes to the AR interactive area of the “Smart Port”, it is also necessary for children to be able to play – each area requires a different “feeling”, and neither the sound nor the content can be mixed.
2.let’s take a look at the people visiting the exhibition
There are business delegations from China and Kazakhstan coming to do business. They just want to quickly understand “how much goods are transported between China and Kazakhstan in a year” and “how the ports are cleared”. Not a single data point can be missing. For families with children, the kids can’t sit still and will only be willing to listen if there are fun interactions. There are still many tourists from Kazakhstan and countries along the Belt and Road Initiative who do not understand Chinese and may not be fluent in English either. Without bilingual explanations, it feels like watching a pantomime.
3.In the past, relying on manual explanations, there were a bunch of problems
There were only a few guides, and it was simply impossible to take care of more teams. Some tour guides do not understand Kazakh, and some cannot explain logistics terms clearly. What’s even more annoying is that the exhibition hall is open. Here, the sound of “Ancient Camel Caravans” is being told, while over there, the sound of “steel camel caravans” wafts over. The two sounds overlap, and no one can hear them clearly. So if this museum is to be run well, it must have a “tailor-made” interpretation system – Yingmi’s is exactly helpful.
Ii. How is Yingmi’s technology adapted?
The Yingmi team did not immediately bring ready-made equipment upon arrival. Instead, they spent a long time in the exhibition hall, clearly understanding where there were more people, where the signal was likely to be weak, and what kind of sound was needed in each exhibition area. Eventually, they decided on a solution centered on the MC200 zoned explanation system, with every design point precisely meeting the “demand points” of the exhibition hall.
1.How does the 1.80-meter “time and space corridor” achieve “listening wherever you go”?
The 80-meter-long “time and space corridor” in the exhibition hall is the most challenging in terms of skill – six sensors distinguish the logistics stories from ancient times to the present. As visitors walk through, the explanations must change smoothly without interruption or delay. Yingmi’s LD high-precision multi-frequency positioning technology has solved this problem: the device can receive signals in 360 degrees. Even if there are metal display cabinets or electronic screens nearby to interfere, it can still accurately follow people. As soon as the feet reach the next area, the explanation sound changes, and there is no mistake within half a meter. Before, some people strolled here. If they walked too fast, they would miss the content. Now, there’s no need to wait or search. Just follow your steps and listen. Even the elderly find it “convenient”.
2. How can one hear clearly when there are many people and it’s noisy?
The “Modern Logistics Interaction Zone” is the liveliest. The voices of the audience, the sounds of equipment prompts, and background music blend together. In the past, with ordinary audio guides, listening to the explanations was like “guessing riddles”. Yingmi’s SOC integrated intelligent noise reduction system can filter out over 90% of the noise – whether it’s the tone of the Chinese-Kazakh bilingual commentary, the roar of the China-Europe Railway Express, or the melody of the dombra, all can be heard clearly. The museum has made a count. After installing this system, no one has complained about “unclear hearing” anymore. People who said “the sound is clear and bright” account for 98%.
3. Can important receptions and regular visits be taken care of?
Usually, there are many tourists. The system operates in “automatic mode”. When a person enters a certain area, the sound will automatically go off. Once the person leaves, the sound will stop. There is no need for staff to keep an eye on it. If there are delegations from the Chinese and Kazakh governments or senior executives of enterprises, switch to “manual mode”, set the key points and routes to be discussed in advance to ensure that no crucial information is missed.
What’s even more interesting is the “sound and light linkage” : As soon as you enter the “Ancient Camel Caravan” area, as soon as the explanation starts, the warm yellow lights gradually come on, just like a sunset in the desert, immediately giving off that “ancient Silk Road flavor”. When reaching the “Steel Camel Caravan” sand table area, the lights turn cold white again, complementing the train lights on the sand table, and the technological feel of modern logistics immediately emerges. Many viewers said, “Not only do we understand clearly, but we also feel comfortable watching.”
III.How can the audience experience be upgraded?
Yingmi’s system doesn’t merely focus on “advanced technology”, but pays more attention to the “comfort of the audience” – whether it’s foreign friends, children or the elderly, they can all find their own way to listen to stories.
1. Chinese-kazakh bilingual: Foreign friends finally “understand”
The museum specially had Yingmi provide bilingual explanations in Chinese and Kazakh. Not only did she correctly translate terms like “China-Europe Railway Express” and “Smart Port”, but she also hired a professional voiceover: her Chinese was spoken slowly, carrying the weight of history. Kazakh is spoken rhythmically, as if locals were chatting. Mr. Ahmet from Kazakhstan said, “In the past, when I visited other international exhibition halls, I could only read the text descriptions, which was not interesting.” This time, with this system, the port cases and freight data of China-Kazakhstan cooperation were all clearly understood. I feel that there is more hope for future cooperation between the two countries.
2. “Silk Road Treasure Hunt” : Children Shift from “Aimless Wandering” to “Active Learning”
For families with children, Yingmi has added “Silk Road Treasure Hunt” to areas such as “Smart Port” and “Ancient Camel Caravan” : When the devices worn by children reach the designated locations, small questions will pop up, such as “How do caravan players find their way in the desert?” ; Find the hidden AR sign, scan it and you can watch a 3D animation explaining how the port “intelligently clears customs”.
The teacher in charge of educational activities in the museum said, “In the past, when children came here, they would just wander around aimlessly with their parents and wouldn’t know anything when asked.” Now with this interaction, children actively seek answers and watch animations. The knowledge they remember about the Silk Road has increased by 40% compared to before, and the number of student teams has grown by half.
3. Thoughtful details: Technology Also has a “warmth”
Yingmi also took into account many “small details” : knowing that everyone cares about hygiene, the earphone cases are made of food-grade silicone, which is soft and can be removed at any time for disinfection. The equipment for the elderly has large characters and only a few buttons, so there’s no need to figure out how to operate it. In case of any emergency, the system can also connect to the emergency broadcast of the exhibition hall and immediately shout the prompt in both Chinese and Kazakh, which is both safe and calm.
When the Cultural and Tourism Bureau of Lianyungang City was conducting the inspection, it said, “Yingmi’s service is well hidden. It doesn’t spoil the beauty of the exhibition hall, but it makes everyone feel cared for. This is what a cross-cultural exhibition hall should be like.”
Iv. Why is Yingmi Reliable?
The China-Kazakhstan Logistics Exhibition Hall has done a great job, and it’s no coincidence. Yingmi has been in this industry for many years, holds 120 patents, and is a high-tech enterprise. Both its technology and service have stood the test of time.
1.It can be used in many scenarios: not just in exhibition halls
Yingmi’s MC200 system is not just tailor-made for the China-Kazakhstan Logistics Exhibition Hall; it can also be used in museums, science and technology museums, and enterprise exhibition halls. The main unit is compact. You can add as many zones as you want. One set can handle up to 100 zones at most. Even the overseas exhibition hall of Huawei, the visiting area of a German car factory, and the science and technology museum in Southeast Asia can all be installed. A multinational company in Shanghai has adopted this system. Ten client teams from different countries visited simultaneously, each listening independently without interference. The reception efficiency has increased by three times compared to before.
2. Reliable: Over 200 projects in 6 years without any failure
Take the system of the China-Kazakhstan Logistics Exhibition Hall for example. It has been installed for six years. No matter how crowded it is in summer or how humid it is in winter, it has never had a malfunction. Its PUM power management technology is particularly intelligent: when no one is around, the device “saves some power”, and when there are many people, it “puts in more effort”. It can be used for a long time without breaking down. Overseas customers value this the most. After all, if the equipment is old and broken, it will affect the visit and be very annoying.
3. No shift of blame for after-sales service: You can also find someone overseas
If overseas customers have any problems, Yingmi can solve them remotely. In key regions like Southeast Asia and Europe, as well as service centers, someone can arrive at the scene within 48 hours. When Yingmi was doing bilingual dubbing for the China-Kazakhstan Logistics Exhibition Hall, she couldn’t find resources in Kazakh. So she specially contacted a local language agency and managed to do the job well. Now, we remotely check the equipment status every quarter and come to the site for maintenance once a year. It’s really worry-free.
V. How can it be upgraded in the future?
The China-Kazakhstan Logistics Exhibition Hall is just the beginning. Yingmi still wants to make this matter more detailed. We are currently considering adding AI functions. In the future, when audiences ask the device, “How many days does it take for the China-Europe Railway Express to reach Kazakhstan?”, they will immediately be able to answer in both Chinese and Kazakh. You can also recommend more based on what you like – for instance, if you enjoy listening to ancient camel caravan, tell more stories about Kazakhstan’s traditional trade. There’s no need to follow a one-size-fits-all approach and listen to the same content.
In addition, Yingmi also wants to collaborate with cultural institutions along the “Belt and Road” countries, collecting the Silk Road stories, traditional music and dialects of different countries to create an “audio library”. In the future, no matter which country the audience comes from, they will be able to hear “the sounds they are familiar with”. Just as Yingmi often says, “It’s not about making technology the protagonist, but about giving each Silk Road story its own voice, so that everyone who comes can understand and like it.”
Conclusion
Now, when you visit the China-Kazakhstan Logistics Exhibition Hall, you can hear the sound of the Dongbra playing in the “Ancient Camel Caravan” area, the roar of the China-Europe Railway Express in the “Steel Camel Caravan” area, as well as the laughter of children during the “Silk Road Treasure Hunt” and the clear tone of bilingual explanations in Chinese and Kazakh. All these sounds combined together are what the Silk Road story should be like.
The Yingmi system doesn’t use any fancy gimmicks. It simply solves the old problems of “not being able to hear clearly, not understanding, and not being fun”, allowing people from different countries and with different needs to listen to the stories of the Silk Road safely and clearly. In the future, there will surely be more exhibition halls using it, allowing more stories that transcend national boundaries to have such a “fitting” new voice.