In recent years, with the gradual recovery of the global tourism market and the continuous upgrading of consumer attitudes, international travel agencies are facing unprecedented development opportunities and challenges.
2025 is a critical year for achieving carbon peak and carbon neutrality. While responding to environmental policies, international travel agencies are also re-examining the sustainability of green tourism from a business perspective. An increasing number of travel agencies are launching “low-carbon itineraries,” such as selecting green hotels, using electric vehicle transfers, and arranging environmental and public welfare activities, encouraging tourists to experience the world in an environmentally friendly way.
In addition, some museums and attractions have introduced self-service tour guide rental devices, allowing visitors to rent their own devices, select their own content, and explore the area without having to follow a group. This travel style has been well received by young consumers.

In addition, some museums and attractions are offering self-service tour guide rentals, allowing visitors to rent their own devices, select their own content, and explore the area without having to follow a group. This travel style has been well-received by young consumers.
Travel is more than just a trip; it is an expression of a lifestyle.
Those who can understand their users, master technology, and uphold responsibility will stand out in the future tourism market. It is foreseeable that a new era of international tourism that is more intelligent, green, humanistic, and global is accelerating.