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what is interactive showcase

Author : Date : 2019/11/29 14:56:47

Interactive showcaseis a high-tech display management system integrating video advertising, information interaction and data collection.It combines ordinary display screen and information exchange and interaction, not only to promote sales from the traditional "narrative" to the fashionable "experience", but also to display display features, promotion, advertising and other information content more fully in front of the customer image.At the same time, it not only reduces the labor cost, but also improves the service image of the store.

Interactive showcase

When a customer picks up any product, the electronic screen of the interactive showcase will immediately display the ingredients, efficacy and brand information of the product, so that customers can quickly learn about the product and brand.For many consumers who don't like to be recommended, self-service shopping at smart counters can make them feel more at home.More importantly, user data such as which product is picked up the most and which product consumers are most keen to choose in a specific season can be recorded, which is very necessary for later big data accumulation and analysis.In addition, this counter can also help stores build their own consumer database, which will be Shared with the brand background to help the brand focus and serve its target users accurately.

Interactive showcase

Interactive showcase, on the one hand, can accurately make accurate skin evaluation for consumers, recommend corresponding products, and create accurate links of demand information between stores, brands and consumers.On the other hand, through the online background of the smart counter, a closed loop of product recommendation, purchase, after-sales service and store drainage is built between the brand, stores and consumers.More importantly, the smart counter is connected with the store's own inventory, member management, finance, logistics and other systems, so as to realize the digitalization of the whole link.