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Are you interested in interative showcase

Author : Date : 2020/2/13 14:34:33

An interactive showcase is a store or agency display, which offers interactions with passers-by via the external environment, whether it is the passers-by themselves, the traffic or the seasons. Its interactions can take different forms: visual, tactile or sound. This so-called “interactive showcase” can be compared to a large format touchscreen terminal directed, not at customers already present in the store but towards the street, for the benefit of passers-by, potential customers and the retailer’s own customers.

interactive showcase

On average, 60% of all respondents to the Ipsos Digital Store survey said that the innovative tools available in some stores encourage them not only to visit shops and agencies but also to make purchases.

interactive showcase

The primary purpose of an interactive showcase is to provide information while at the same time reaching out to passers-by. Indeed, it can take the form of a catalogue or guided tours for a real estate, for example, can allow virtual tests of clothes or glasses or simply intrigue and attract the attention of potential customers. Interactive showcases capture the interest of passers-by by playfully capturing their attention, and once the passer-by is lured by this unique showcase, it will be a question of informing them about the company, the trends and the products.