The advantage of interactive showcase depends on fitting consumer shopping habit.Different from unmanned intelligent devices such as empty containers and unmanned stores, consumers have to go through complicated procedures such as code scanning, registration and authorization to start shopping smoothly. Intelligent interactive showcase only need consumers to pick up the desired products to experience its functions.
interactive showcase
Rather than changing the way of offline retail shopping, smart interactive showcase are the online extension of offline retail.
In traditional offline retail, consumers make purchase decisions through direct perception of products, and obtain relatively limited information and stimulation points.Although online shopping can obtain a huge amount of product information, but "can not get" is always a difficult to cross the gully.
The appearance of interactive showcase filled this channel gully undoubtedly.In the real experience of offline shopping, consumers can obtain the commodity information like online shopping as well as the excitement of shopping.Drawing attention, picking up a physical item, looking at a large amount of information, and making a purchase are a series of natural and smooth movements, without the help of external forces such as mobile phone scanning code, the experience is very human.
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